Zuby was born in England, grew up in Saudi Arabia and is a graduate of University of Oxford. Through years of hard work and dedication, he has become one of the UK’s most accomplished independent rappers; with over 22,000 albums sold and three nationwide tours completed.
His intelligent wordplay, inspirational lyrics and distinct voice have earned Zuby a loyal fan base, reaching over 800,000 YouTube views, 22,000 Facebook fans and 13,000 Twitter followers.
IndustryMe caught up with Zuby to find out more about the man behind the music
Z: My writing is inspired by my memories, observations about the world we live in and my personal experiences as I grow as a person and artist.
IM: When did you realise you were meant to be a rapper?
Z: Some time during my time studying at Oxford University; in my second or third year after I’d released my first album ‘Commercial Underground’ and gained a small following of people who were really into my music. I noticed that my music was getting a positive reaction and people were willing to buy it – so the idea of it being a career rather than just a hobby became real.
IM: What’s the biggest challenge you’ve faced in your career so far?
Z: I wouldn’t say there has been a specific hurdle that stands out. The biggest ongoing challenge is keeping yourself motivated, focused and persistent on a daily basis. It’s difficutlt when you’re doing something that is very out of the ordinary in terms of career path. It’s a lonely road with many ups and downs so you need to have incredible passion for it and non-stop self belief.
IM: What’s the best thing about being an independent artist?
Z: Having the ability to completely steer and develop your own career – both creatively and business wise. It’s also one of the biggest challenges
IM: What makes you stand out in an industry that often seems oversaturated?
Z: I stand out easily by being completely honest and not attempting to portray myself as anything that I’m not. I don’t shy away from bringing a positive light to an industry where negativity and ignorance is known to sell. I also have a different background and perspective to every other artist and as a result my sound, story and way I tell it will always be unique.
IM: If you were not a hip hop artist what would you be doing?
Z: I’d be a different kind of entrepreneur. I’m definitely wired to create things and to be my own boss.
IM: What are your plans for your music in 2017?
Z: In 2017, I’m going to really focus on singles, video content and live performances to expand my fan base and reach; creating the best songs possible and pushing each one individually to see what sparks a fire. My level of online content and frequency of live performances are both going to go way up compared to 2016.
IM: Where can people find your music?
Z:You can find to my music on Spotify, Apple Music, iTunes, Google Play, Deezer and Amazon. You can also buy my music and merchandise from my website http://www.teamzuby.com